Ode Hotels

As an independent consultant, I worked directly with Ode Hotels and its internal teams, providing strategic and hands-on marketing, brand and PR support across the group's portfolio of hotels, restaurants and bars.

My role encompassed the development and execution of marketing and communications strategies, supporting new venue launches, restaurant relaunches, brand development and content production.

Working closely with the group's operational, food and beverage and marketing teams, I managed multiple projects and external creative partners, bringing together strategy, creative direction and practical execution to strengthen the positioning, visibility and consumer engagement of individual venues.

A key focus was ensuring each venue had a distinct identity and compelling consumer proposition, supported by consistent brand messaging, engaging content and targeted PR activity.

Key Achievements

• Harrington St. Deli | New Venue Development & Launch: Led the marketing and brand development project for Harrington St. Deli at Harbour Rocks Hotel, overseeing logo development, tone of voice, brand applications and menu design. Developed the supporting marketing and PR strategy, working closely with internal stakeholders and external creative partners to establish the venue's identity and prepare it for market.

• Portfolio-Wide Content Refresh | Creative Direction & Production: Led the refresh of photography and digital content across Ode Hotels' food and beverage portfolio, including Longshore, Tayim, Eric's Bar & Garden Terrace, The Inchcolm Bar, The Rooftop and Clare Bar. Managed creative direction, photography briefs and content production in collaboration with photographers and the Buffet Digital team, ensuring each venue's visual identity reflected its positioning and target audience.

• Longshore | Restaurant Relaunch & PR: Executed the relaunch of Longshore, a hatted restaurant recognised in The Sydney Morning Herald NSW Good Food Guide Awards 2025. Led marketing and communications activity, including media liaison, media hosting, website copy, graphics and content planning, while project managing three external agencies and internal client stakeholders.

• Longshore | Digital & Media Results: Since the commencement of consulting, social media engagement increased by more than 23%, with profile visits growing by more than 160%. PR activity included media hosting attended by representatives from Good Food, Urban List, Eat Drink Play, Broadsheet and The AU Review, supporting renewed visibility among key food and lifestyle media.