Curated Agency

PR Leadership, Strategy & Media Relations

Freelance Consulting | Food, Beverage & Hospitality

I worked with Curated Agency on a freelance basis, initially stepping into the Head of PR role to lead the agency's PR function while the Founder & Director was on leave. Following their return, I transitioned into a Senior Publicist role, continuing to support key accounts, new business and strategic PR activity.

Working across a portfolio of Sydney hospitality venues and food and beverage brands, I provided strategic counsel and hands-on support spanning PR strategy, venue launches, media relations, content development and creative direction.

Selected Work & Clients

• Angelica: Opening PR strategy, media event planning and execution, PR campaign development and execution, and media pitching.

• House of Bungalow: Strategic planning, pre-opening communications, media kit development and photography briefing.

• O'Donuts: Opening PR strategy, campaign development and execution, media pitching and hosting.

• Checho's Cronulla: Opening PR strategy, campaign development and media relations.

• The Gopher: Strategic PR planning and communications

• Steersons & The Steakhouse: PR and communications